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Strategic diagnosis

A strategic diagnosis process is a key step which looks very much like a health check of your business. It’s the process of analyzing its internal and external environments. We examine the threats, opportunities, strengths and weaknesses of your business. This assessment will allow us to determine your strategic positioning in the market.

  • External analysis (macro-environment and micro-environment)
  • Internal analysis (management functions review)
  • SWOT analysis (interactions between internal and external environments)
  • Value proposition
  • Identification of major strategic issues

Strategic planning or strategic blitz

Strategic planning defines precisely where your business is heading over the next three years and how it's going to get there. It’s a process that aligns your business growth with the challenges ahead and the steps to put in place to sustain its growth.

  • Mission, vision and value statements
  • Strategic diagnosis
  • Major business issues
  • Strategic directions
  • Objectives
  • Strategies
  • Actions
  • Key performance indicators (KPIs)

A strategic blitz is useful when major changes occur in your business internal or external environments. This approach is much faster than a global strategic plan and we will only analyze new challenges or features that we must take into account.

  • Strategic diagnosis (quick review)
  • Major business issues
  • Strategic directions (reviewed if needed)
  • Action plan

Project portfolio optimization

An optimum portfolio of projects requires us to make good choices. A project portfolio review focuses on doing the right projects at the right time by selecting and managing projects as a portfolio of investments. The purpose is to select only those projects that meet certain criteria. We will work with you to choose a critical few criteria that will measure each project’s true value to your unique business. We can also provide you with a continuous support to ensure the success of your projects. 

  • Project matrix based on a series of selection criteria including:
    • Alignment with the various strategic directions
    • Feasibility
    • Projected revenues
    • Investment in money, time and human capital
    • Level of risk
    • Change management
    • Impact on corporate image and reputation
  • Recommendation on the status of each project
  • Potential areas of innovation

Innovative projects

We can support you in organizing and facilitating diverse working groups, in selecting a sponsor for each team and setting up a stimulating environment for the participants to generate innovative projects. This process will result in quick-win initiatives that will immediately lend credibility to the approach as well as long-term wins.

  • Content, workshops and support material
  • Mission briefing for each team
  • Quantitative analysis of the market potential
  • Consolidated report

Communication and change management

Throughout the entire project that we will co-construct with you, we can provide support on change management and on an internal communication plan to consistently inform your employees at all levels of your business, give meaning to the approach, mobilize your employees and ensure alignment on priorities.

We can also assist you in all phases of your own projects.

  • Stakeholder identification and analysis
  • Listing and addressing stakeholders' key concerns
  • Impact analysis
  • Mitigation strategies
  • Internal communication plan

Social media marketing strategies

Social media has become the most influential and important virtual space for brands to engage with customers, build relationships, and generate revenue. It is today a major strategic competitive advantage for your SME. With many organizations vying for the same talent in some lines of business, the use of social media in the recruitment process will help you identify and attract the best talent to your business. A good social media marketing strategy must be precise and detailed for you to achieve your goals.

  • Social media presence analysis of your business
  • Target customer analysis
  • Objectives and benefits
  • Strategic positioning on social media platforms
  • Selecting the best platforms for your business
  • Types of content for each selected platform
  • Social media content calendar
  • Key performance indicators (KPIs)

Strategic consulting services and periodic support

We can also provide you with periodic support to help your business take advantage of new opportunities and thrive. We will analyze the major challenges facing your business and work closely with you to target priority actions.

Pick and choose:

  • Strategic positioning of your business in the market
  • Data collection and analysis
  • Clarifying strategic directions
  • Setting objectives, strategies and actions
  • Prioritizing actions or projects
  • Internal communications diagnosis
  • Internal communication plan
  • Organizational diagnosis
  • Change management plan
  • Social media marketing strategies